Atlas Copco to launch underground “app”

With the growing use of smart phones, tablets and other hand-held devices, Atlas Copco is now taking full advantage of app technology to give its customers quick and easy access to information.

First into the app world at the end of this month (April 2012) will be the company’s Underground Rock Excavation division. By downloading its app free of charge, users will be able to get extensive access to the company’s wide range of underground face drilling rigs, loaders, trucks and other equipment.  
The exclusive content in the app includes high resolution images of the products presented as 3D turntables which enables the products to be viewed from all angles. In addition, all of the content can be synchronized so that it can be accessed offline.  
Paula Blamberg, Vice President Marketing Communications, Underground Rock Excavation, says: “Due to the staggering number of new mobile devices we now see in use, and knowing the capability of these devices, we see that this technology has huge potential to simplify the way our customers, the media and other important contacts can access our products.
“Information sharing has never been easier. You can easily pass on technical specifications or images with the touch of a button. Getting in contact with an Atlas Copco office has also never been easier as the GPS function will automatically direct you to the representative closest to you.”
Apart from technical data, 3D images and video, the app will also feature case stories and a social news flow.  
Featured at the Atlas Copco booth at Intermat, the app will be available from the Apple App Store at the end of April and from the Google Play at the end of May.

For further information please contact:
Sebastian Lee, Project Leader Marketing Communications
Phone: +46 (0)19 670 7521 or Mobile: + 46 (0)73 337 8006
Elisabeth Meyer, Project Leader Marketing Communications
Phone: +46 (0)19 670 7019 or +46 (0)70 670 8267


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